​West Ham co-owner David Gold has revealed he won't pay over the odds for Sunderland striker Jermain Defoe, as the striker doesn't have a sell-on value.

Having rejected a £6m bid from the Hammers last week, Sunderland have since said they value their 32-year-old striker at £12m.

The former MLS man has scored 11 goals for Sunderland this season, in what has been a poor first half of the season for David Moyes' side.

Defoe has been linked with a move to his former side ever since he was quoted as saying he had 'unfinished business' at the club.

The Englishman spent five years at the London club in the early stages of his career, before forcing a move away from them following their relegation from the Premier League. 

However, the proposed move seems to be edging further and further away from happening with co-owner Gold tweeting a fan his concerns over spending around £12m on the former Tottenham man.

Jermain Defoe  of West Ham

With Sunderland boss David Moyes having already insisting their star man is not for sale and Gold obviously wanting players that could potentially provide a later profit, it looks like Defoe will be staying put.

“I don’t think there’s any transfer fee because we know that Jermain’s goals are so priceless to us." Moyes explained to The Sun.

“I wouldn’t even think about where we’d be without him. His stats for 2016 show he’s been brilliant.”

Sunderland v Middlesbrough - Premier League

Defoe reportedly forced a move away from the Hammer's due to some bad advice from family and West Ham legend Sir Trevor Brooking admits that he doesn't blame the striker for following his mum's advice.

“I was at the club when Jermain first left, I was the caretaker manager at the time. Everyone said he got a lot of stick from the fans, but to be fair his mum (Sandra) has always been a big influence and he put in the transfer request really under a lot of pressure from her. 

"I never really blamed Jermain – he was a young lad and that was the situation at the time.”

With plenty of time still left in the transfer window there is no doubt West Ham will be linked with a plethora of players, whether they make any signings remains to be seen. Although the Defoe deal seems like it is off, the transfer window is always full of surprises.